Integrations
Integrate Brevo with Odoo
Brevo (formerly Sendinblue) is a popular Mailchimp alternative in Europe, combining marketing campaigns, transactional email and SMS at a friendlier price. Connected to Odoo, it becomes the delivery arm for both your marketing and your operational messages, driven by real order and customer data.
We integrate Brevo where clients want European data residency, transactional email and marketing in one tool.
What we connect
- Contact and consent sync. Odoo contacts flow to Brevo lists with consent attributes, keeping GDPR posture defensible.
- Transactional email from Odoo events. Order confirmations, shipping notices and invoice emails can route through Brevo’s transactional infrastructure with proper deliverability, templates and tracking.
- Purchase-data segmentation. Order history and customer value sync as Brevo attributes, enabling automation flows based on what customers actually bought across all channels.
- SMS where it earns its place. Delivery notifications or high-value cart recovery via Brevo SMS, triggered by Odoo state changes.
- Engagement data returned. Opens, clicks, bounces and unsubscribes sync back so Odoo remains the single customer record.
How a marketing platform sync is built
- Consent and lawful basis before data. What may sync, what must not, and how consent state is represented on both sides. GDPR exposure here is real, so this is settled before anything moves.
- Segments and fields mapped to a purpose. Which Odoo data drives which lists, tied to campaigns you actually run rather than syncing every field because the API allows it.
- Direction and cadence set per object. Unsubscribes and bounces flowing back into Odoo is the half people forget, and it’s the half that keeps you compliant.
- A test send against a controlled segment. Real send, small audience, checked end to end before anyone’s full list is in play.
- Live with suppression honoured. Ongoing monitoring for divergence between the two contact sets, so the lists don’t quietly drift apart over a year.
Common questions
Brevo or Mailchimp?
Brevo tends to win on price, SMS and transactional email; Mailchimp on ecosystem and templates. We integrate either, and the Odoo-side architecture is the same.
Can Brevo handle our Odoo transactional mail entirely?
Yes, routing Odoo's outbound mail through Brevo improves deliverability versus a default SMTP setup and gives you visibility on every message.
What about our existing automations?
We map them first. Most survive the integration intact and get better, because the trigger data becomes real order data.
Not sure where to start? Book a free discovery call and we’ll map your current setup, or request a free Odoo health check if you’re already running Odoo.