Industries
Odoo for B2B Wholesale + B2C Retail
Plenty of brands sell both ways: retail to consumers and wholesale to trade, from the same catalogue and often the same stock. The two models want different pricing, different tax treatment and different ordering experiences, which is where single-channel tools strain.
Odoo runs both from one backend, which is exactly what a combined operation needs.
What this looks like in practice
- One catalogue, two pricing models. B2C retail prices and B2B trade pricing run through Odoo pricelists off one product catalogue, so the same item sells correctly to both audiences without duplicate SKUs.
- Separate tax treatment. Consumer and trade sales carry the right tax treatment automatically, so VAT is correct for each without manual intervention at invoicing.
- A proper B2B portal. Trade customers get an ordering experience built for them: account pricing, bulk ordering and credit terms, rather than a consumer checkout bent to fit. See B2B portal development.
- Shared stock, honest across both. One stock authority serves both channels, so a wholesale order and a retail sale never oversell the same unit.
- Consolidated view of both. Reporting that sees B2B and B2C together and separately, so you understand each channel’s contribution and the combined whole.
How we tailor Odoo for your sector
- Your processes first, not a template. We map how your sector and your business actually operate, including the workarounds nobody mentions, before configuring anything.
- Configuration to fit, custom only where it counts. The standard 80% is configured; the differentiating 20% is custom work where it genuinely earns its place, not everywhere.
- The channels and rules that define your market. Currencies, tax regimes, marketplaces and fulfilment routes specific to your sector are built in rather than bolted on.
- Proof on your real workflow. Where it matters, we show the awkward part of your operation running on staging before you commit, rather than arguing it in a slide.
- Senior oversight, honest scoping. UK-based oversight with an hours breakdown up front, and an honest word if a fixed tier or a different approach suits you better.
Common questions
Can trade and retail share one catalogue?
Yes, one catalogue with pricelists driving different pricing per audience. That's cleaner than maintaining separate B2B and B2C product sets that drift apart.
Do B2B customers get different pricing automatically?
Yes, via account-linked pricelists, so a logged-in trade customer sees their pricing and a consumer sees retail, off the same products.
Can we run a B2B store and a B2C store separately?
Yes, as separate storefronts against one Odoo backend if you prefer distinct experiences. See multi-store support.
Not sure where to start? Book a free discovery call and we’ll map your current setup, or request a free Odoo health check if you’re already running Odoo.